With technology derived through Microsoft’s acquisition of Jellyfish.com, the Cashback program immediately took off, driving 140 percent increase in traffic to MSN/Windows Live Shopping Search from the previous month. As many wondered if the novelty would quickly wear off, the Live Shopping Search audience grew 615 percent over the year. Even more impressive: it was one of only two Top Ten Shopping Search Providers to grow their audience from April 2008 to April 2009,” revealed Jon Stewart.