Fashion meets tech at 'Della' for women by Dell

Dell launched a cutesy site for women called “Della,” where Netbooks and laptops are presented as fashion statements, and the site's "tech tips" includes a feature, "Seven Unexpected Ways a Netbook Can Change Your Life," which starts out by saying, "Once you get beyond how cute they are, you'll find that netbooks can do a lot […]

Dell launched a cutesy site for women called “Della,” where Netbooks and laptops are presented as fashion statements, and the site's "tech tips" includes a feature, "Seven Unexpected Ways a Netbook Can Change Your Life," which starts out by saying, "Once you get beyond how cute they are, you'll find that netbooks can do a lot more than check your e-mail." Dell also has other specialty sites including Dell Lounge, a music-oriented site for "Gen Y" customers, and another "devoted to people enthusiastic about PC gaming," said Bob Kaufman.