Google added Interaction Report to Local Business Ads

In January, Google added four new links to local business ads: "Get Directions, Street View (where available), Save to My Maps, and Send." Now, there's a new report in your Report Center to track users' interactions with these links. The data in the new local business ads interaction report is intended to provide you with greater and […]

In January, Google added four new links to local business ads: "Get Directions, Street View (where available), Save to My Maps, and Send." Now, there's a new report in your Report Center to track users' interactions with these links. The data in the new local business ads interaction report is intended to provide you with greater and more useful insight about your ads' ROI and ability to capture user interest. Click-throughs to your website will be listed as usual in your AdWords account on the campaign, ad group, keyword, and ad variations pages. You can find instructions on how to run the report in the Help Center.