Microsoft "It's possible to double computing while driving down energy consumption"

Spanning 10 football fields, filled with tens of thousands of servers, data centers are the information mills that churn out the goods and services of the digital world, processing online bank transactions, delivering e-mail, uploading photos, streaming video to Internet users around the world. These centers, which can cost upward of $100 million to build, […]

Spanning 10 football fields, filled with tens of thousands of servers, data centers are the information mills that churn out the goods and services of the digital world, processing online bank transactions, delivering e-mail, uploading photos, streaming video to Internet users around the world. These centers, which can cost upward of $100 million to build, also suck massive amounts of energy. Electricity powers the servers in giant facilities that have to be precisely cooled to keep the machines from melting under their own heat. "We think it's possible to double computing while driving down energy consumption," said Rob Bernard of Microsoft.