The 18th International World Wide Web Conference (WWW 2009) was recently held in Madrid, where Larry and Sergey introduced the "Google" search engine back in 1998. As one of the major sponsors this year, Google contributed significantly in various scientific and social forums. Here's a quick list of those activities: Google and the Prado Museum collaboration; Research Contributions: Google contributed to the WWW conference by authoring or co-authoring several papers and presentations; Best Paper Award and the Internet Monetization Track