Catering to a broader demographic pays off for Nintendo, ranked number six in the Reputation Institute's 2009 list of the world's most reputable companies. Where do Microsoft and Sony fall? The Reputation Institute releases an annual report which looks at how the public rates 1,000 companies in over 20 industry categories and more than 25 countries. The report looks at many aspects of company reputation, from performance and products to innovation and citizenship in determining the reputation of any given company.
More info: Kotaku