Microsoft Advertising and Brand Affinity Technologies Inc. (BAT) have teamed up to provide U.S. advertisers of all sizes and budgets with the opportunity to increase the brand performance and effectiveness of their online marketing campaigns through targeted digital advertising endorsements. “It’s a perfect match — advertisers can quickly create star-studded campaigns that help improve online ad performance, while Microsoft helps connect them with audiences who seek new ways to associate with their favorite celebrities,” said Keith Lorizio, vice president of U.S. advertising sales for Microsoft Advertising. “We’re thrilled to be the first portal to team with BAT to let advertisers easily access the power of a celebrity or athlete’s brand.”

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