Microsoft Tag are colourful form of bar codes that transform physical media (print advertising, billboards, product packages, information signs, in-store merchandising, or even video images) into live links for accessing information and entertainment online. With Microsoft Tag application, just aim your camera phone at a Tag and instantly access mobile content, videos, music, contact information, maps, social networks, promotions, and more.

To provide better branding and creative opportunities, you can now “customize Microsoft Tags” by using dots instead of triangles and replacing the background with any image. You can also create a more advanced design by modifying the symbols and incorporating them into the design concept. Customized Tags can be rendered in color or black-and-white.

Find out how to create custom tags by following the new set of guidelines, or just give Microsoft Tag a try by visiting their website on your PC or visiting http://gettag.mobi/ on your phone to get the application. Tag is available for several different types of phone, including iPhone, Windows Mobile, J2ME, Blackberry and Symbian S60.