DoubleClick Rich Media provides technology for technically advanced and engaging ads create by creative agencies for brand-focused clients. To make this process easier, Google launched “DoubleClick Studio,” a new rich media production and development tool that provide quality analysis and preview functionalities to make sure that the ads work the way they should. “With DoubleClick Studio, we hope to make it easier for our existing users to produce rich media ads, and to expand the number of advertisers that can make these useful formats part of their marketing strategy, ” announced Google blog.

More info: DoubleClick blog