We know Website Optimizer is great when the conversion happens online, but what if your goal is an offline conversion, such as getting the phone to ring? Conversions are defined with JavaScript that has to be executed by a browser, so testing with a tool like GWO may sound like an impossible task – but it’s not. So how do you run a test with a phone call as your conversion? This can be done by using Website Optimizer alongside just about any of the widely available phone tracking solutions out there.

Full Article: GWO blog