MSN launched "Entertainment" focused new homepage option; testing topic focused homepages

MSN launched a new “Entertainment” focused home page option, and is kicking off a new phase of topic-focused homepage testing. The basic goal behind the tests is to deepen the engagement of current and future MSN users – showing them that MSN is the place to go to be in the know. On the left hand side […]

MSN launched a new “Entertainment” focused home page option, and is kicking off a new phase of topic-focused homepage testing. The basic goal behind the tests is to deepen the engagement of current and future MSN users – showing them that MSN is the place to go to be in the know.

On the left hand side on MSN Home page, you’ll see an option“Want more entertainment content? Try our beta homepage.” Once you’re on the beta page, you’ll see more Entertainment focused content.

More infoMSN Home page

Source:→ LiveSide