If you’re an advertiser and uses ads for iPhone and Android devices, and wondering, "which mobile ads are right for me?" As mobile ads can now be targeted for both full HTML and WAP browsers. You have two options: Standard mobile ads show on mobile devices with WAP browsers and usually direct users to a mobile website -- most written in a mobile markup language such as XHTML, WML, or CHTML. And also offer a click-to-call feature. High-end mobile ads show on iPhone and Android devices and don’t require a mobile website. They’re also a good choice for new mobile advertisers because they are easy to enable through your campaign settings. Of course, depending on your needs, you can also use both types of mobile ads, explains Google Mobile blog.