The Internet needs to be more trustworthy if it wants to grow. He described how anonymity on the Internet is increasingly being exploited by cyber criminals. "We need to push back on anonymity and lack of traceability." "Because the Internet can be anonymous and untraceable, criminals flock to the Internet." "Today too many people do not know what software is running on their machine and often they have malware. They often don’t know who they're communicating with, whether an e-mail they've received is spoofed or from some unknown sender even when it appears to come from someone they know. When they visit Web sites, they don't know if that Web site is to be trusted or not." "For all of these reasons we need End-to-End Trust," Microsoft's Scott Charney said.
End-to-End Trust is a security marketing initiative introduced by Craig Mundie at last year's RSA conference. Charney is expected to give an update on the initiative.