Santa Clara, Calif.-based Kickfire is starting to ship its appliance, what it says is the mass market for MySQL data warehousing -- smaller-than-10TB warehouses used for Web analytics. Based on a SQL chip developed by Kickfire's founders and running on hardware from Sun Microsystems the Kickfire appliance starts at $32,000 with 1TB of storage. Karl Van den Bergh claims that Kickfire more than makes up for that price by delivering far faster performance than typical MySQL servers.

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