Zune users that have also upgraded to Windows 7 Beta Build 7000 or later have been reporting synchronization issues between the digital media player and the operating system. “Important note after installing Windows 7 Beta: your device may not show up in the software after you install Win7. If this is the case, run the Zune software as an administrator, then connect your device,” revealed Matt Akers. Provided that there are no other issues except the integration of Zune with the Windows 7 Beta, running the app with administrator privileges will allow end users to synchronize the device with the platform. At the same time, this solution might fail at first. In such a case Microsoft recommends that users upgrade to the latest release of the Zune software, namely Zune 3.1.