Laptop Hunters Windows Campaign: Microsoft trace real people as they go hunt for a new laptop

Laptop Hunters are the new series of ads in the ongoing Windows Brand Campaign. The Laptop Hunters are not told they are taking part in an ad campaign by Microsoft. Instead, they think they are participating in market research. Each participant set their own budget for a laptop to meet their own unique needs. We then provide […]

Laptop Hunters are the new series of ads in the ongoing Windows Brand Campaign. The Laptop Hunters are not told they are taking part in an ad campaign by Microsoft. Instead, they think they are participating in market research. Each participant set their own budget for a laptop to meet their own unique needs. We then provide the participant with cash and sent them out to find and purchase a laptop – all in a single day, reports Brandon.

Laptop Hunters $1000 – Lauren Gets an HP Pavilion: