Major media companies, members include: “BusinessWeek, ESPN, Hearst, Meredith, The New York Times, Time Inc. and The Wall Street Journal,”  are increasingly lobbying Google to elevate their expensive professional content within the search engine's undifferentiated slush of results.

Complaints include: Google’s search algorithm in general, which they say “penalizes paid content”; PageRank specifically, because it places too much of an emphasis on links; The appearance of Google’s search results, which hurts big brands because every result looks the same

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