Advertising and the web, you know why its there, you hate it being there, but really what’s it all about.  I wondered what out offering was, I know we do it and this again creative video explains it.

In the video "Start Your Windows Phone" below, a guy who throws his phone against the wall and then text pops up saying “be thankful for backup”. Amazing…they resisted the temptation to say “MyPhone”. Respect.