March 12, 2009
4:24 am
How Google AdWords ad auction works?
In the video below Hal Varian, to walk you through the AdWords auction and explain how your maximum coist-per-click (CPC) bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages, AdWords blog.
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Relevancy of the landing page is only a small part of the landing page formula, did you catch that? We don’t know exactly how much power this carries, but my guess is 30%.
If that is true…
Then landing page relevancy is really only:
30% x 10% = 3% of the quality score?!!
That can’t be, can it? Google prides itself on Relevancy so, how can this possibly be I ask you? I hope I’m wrong on this.