Microsoft formed Publisher Leadership Council to develop PubCenter

Microsoft announced Publisher Leadership Council, a collaboration with a select group of leading Web publishers who will consult on the development of Microsoft PubCenter, its next-generation advertising platform for digital media publishers. PubCenter will be built on the existing adCenter Publisher architecture that is currently in beta and will include the convergence of technologies and tools provided […]

Microsoft announced Publisher Leadership Council, a collaboration with a select group of leading Web publishers who will consult on the development of Microsoft PubCenter, its next-generation advertising platform for digital media publishers.

PubCenter will be built on the existing adCenter Publisher architecture that is currently in beta and will include the convergence of technologies and tools provided by the former Atlas and Rapt solutions, as well as a self-serve offering. The new platform will provide innovative forecasting and order management solutions, advanced analytics tools, and enhanced targeting functionality to enable all digital media publishers to have access to the tools and technology they need to provide valuable and relevant ad content to their advertising partners.

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