Microsoft gains insight to understand China's wast Mobile market

With approximately 650 million subscribers, China is the largest mobile market in the world. With that sizable opportunity as a backdrop, Microsoft is working to understand the way that Chinese culture shapes the ability to effectively market mobile devices. To do so, the company is following an approach that emphasizes deeply understanding the characteristics of […]

With approximately 650 million subscribers, China is the largest mobile market in the world. With that sizable opportunity as a backdrop, Microsoft is working to understand the way that Chinese culture shapes the ability to effectively market mobile devices. To do so, the company is following an approach that emphasizes deeply understanding the characteristics of the Chinese market, say Sin Lew and David Lindheimer.

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