Steve Ballmer along with key mobile partners, HTC, LG and Orange, unveiled new Windows phones featuring new user-friendly software and services. The next generation of Windows phones will be based on Windows Mobile 6.5 and feature a new user interface and a richer browsing experience. In addition, Windows phones will feature two new services: My Phone, to sync text messages, photos, video, contacts and more to the Web; and Windows Marketplace for Mobile, a new marketplace that will provide direct-to-phone mobile applications and can be accessed from both the phone and the Web.

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