Microsoft launching branded retail stores; appoints David Porter

Microsoft is planning to launch a number of new Microsoft-branded retail stores, according to a company press release issued late in the day on February 12. Microsoft announced that David Porter will join the company as corporate vice president of Retail Stores. He will lead Microsoft’s efforts to create a better PC and Microsoft retail purchase […]

Microsoft is planning to launch a number of new Microsoft-branded retail stores, according to a company press release issued late in the day on February 12. Microsoft announced that David Porter will join the company as corporate vice president of Retail Stores. He will lead Microsoft’s efforts to create a better PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores. Porter will report to Microsoft Chief Operating Officer Kevin Turner. He is joining Microsoft from DreamWorks Animation SKG, where he was head of worldwide product distribution.

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