Microsoft is gearing up to give Zune owners something to watch. The tech giant has created a shingle that will produce a slate of video programming exclusively for the portable device, its answer to Apple's iPod. The move into production is being eyed as a way to help sell more Zune players, but the effort will also create another distribution platform for Hollywood's creative community.

The first project will be "Cinemash" -- a comedy series it has created with arts and entertainment mag Mean -- which bows by May.

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