Microsoft Gaze, is a new advertising technology being developed in Microsoft’s adCenter Labs, which is designed to permit content owners to add depth to text on websites, enhancing the information available to visitors via links with ad-supported in-line content.

Gaze is a web gadget that offers structured and contextual information to a user within the context of a web page. The gadget is initiating by the user that clicks or hovers a GazeLink,” Esposito explained. “A GazeInLink is generated through a technology owned and operated by Microsoft AdCenter. The link is placed within the content of a web page; upon click the GazeLink will link the user to relevant information and offers (ads). GazeLink is relevant to the linked content, the click is initiated by the user, it is helpful for the user who is interested in additional and relevant information and or offers.