Yahoo! has published an explaination about the emailed notification on updated Terms and Conditions to Sponsored Search advertisers on January 5,which says that Yahoo may create ads, edit keywords, and/or optimize the accounts of U.S. advertisers not bound by an Insertion Order. In the post, Yahoo says the purpose is to help small- and mid-sized advertisers suffering from “performance issues.” They say the program doesn’t involve changing daily spending limits, altering current bids, changing tactical settings (such as Match Types), or deleting any current ads or keywords.

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