"It's Everybody's Business" - Microsoft's new ad campaign

Microsoft launched a new wave of advertising, offering a fresh look at a range of technologies designed to empower people to drive the success of their businesses. Using the theme “It’s everybody’s business,” the campaign includes a mix of television, online and print. The spots use audio interviews with executives in leading companies worldwide, presented […]

Microsoft launched a new wave of advertising, offering a fresh look at a range of technologies designed to empower people to drive the success of their businesses. Using the theme “It’s everybody’s business,” the campaign includes a mix of television, online and print. The spots use audio interviews with executives in leading companies worldwide, presented through animation, to illustrate how companies use technology to solve business problems, seize opportunities and ultimately, make themselves more competitive.

Full PressPass