Nintendo is preparing to launch its own television channel that’s viewable by anyone with a Wii games console and an internet connection, the Wiinoma channel is expected to deliver a family- oriented blizzard of cartoons, “brain-training” quizzes, cookery, educational and other lifestyle shows: all of it original content produced exclusively for Nintendo.

Broadcasts in Japan should begin in the spring and the console maker is considering international expansion that would lead to the channel being available in the homes of about 40million Wii owners by the end of 2009.

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