Whether it's to make the sale online or to increase foot traffic to your brick-and-mortar location, your web presence is a critical part of your business plan. The tips below are fast, free, and can make a big difference.

• Verify that your site is indexed by Google and is returned in search results
• Label your images accurately
• Know what Google knows (about your site)
• Have a plan for expiring and temporary pages
• Increase foot traffic too
• Usability 101
• Tell us where to find all of your web pages
• Manage your sitelinks

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