Chatventure’s Joint Product EXperience (JPX) had a worldwide debut in 2006 for a real Joint Product Experience, their online campaign for the Nike Air Max 360 was accompanied by it. Nowadays it’s a scalable platform with benefits for both producer/seller and the consumer, think about the number of people that can be reached through Messenger and how handy it is for those consumers to review products together in Real Time so a (joint) decision to buy can be taken a lot easier! And hey, how often do you ask your friends for recommendations on a product?
Sony Ericsson started promoting their Xperia X1 through JPX last month. Dutch Messenger users will also see a X1 tab at the bottom of their Messenger. You will be able to move the Xperia around, zoom in on it, watch the advertisement video, see a Windows Mobile demo and more!
In Netherlands it is starting to get used by online shops now too. Kijkshop.nl has just integrated it for many of the articles it sells. Notice the Messenger icon next to the article? If you click on that you can review this product with one of your contacts on/through Messenger. Pretty neat huh? Dutch innovation!