Improving Google's international search, explained

Daphne Dembo, Engineering Director has made a post on Google blog explaining the Google’s approach on improving Google's international search. “Our goal is to make Google’s search be relevant to all people, regardless of their language or country. As my colleague Amit Singhal described, we use statistical data as the basis for making sweeping algorithmic changes. Many […]

Daphne Dembo, Engineering Director has made a post on Google blog explaining the Google’s approach on improving Google's international search. “Our goal is to make Google’s search be relevant to all people, regardless of their language or country. As my colleague Amit Singhal described, we use statistical data as the basis for making sweeping algorithmic changes. Many of these changes can be rolled out across all languages we support, but in some cases the unique characteristics of each language require some algorithmic considerations and tuning. And to make things really interesting, there are cases where the same language is different across countries. Obvious examples are "color" in the U.S. vs. "colour" in the U.K., or "cami