TNS announced the launch of a new generation of online advertising monitoring tools called “TNS Digital Suite” that combines cookie tracking technology with TNS’s 6th Dimension Panel to enable a unique and accurate analysis of online ad consumption. The benefits of the TNS Digital Suite new panel-centric approach to online ad monitoring include:

• No more unpopular pop-up surveys
• Control for cookie deletion, capturing ad exposure on multiple computers (home/work/school) for each panelist
• Accurate ad effectiveness measures for the target audience, using the 6^th Dimension panelists profiles (over 150 panelists characteristics)
• Advanced analysis through longer surveys (up to 30 minutes long against 7-8 minutes)
• Surveys taken at the convenience of the panelists instead of the current proximate surveys which occur immediately after ad exposure
• Analysis available based on frequency and time since last exposure

More info: Press Release