“For what concerns Windows Embedded, here are the naming evolutions for the general Embedded products (not talking about the vertical solutions for POS and Navigation): “Windows XP Embedded becomes Windows Embedded Standard”; and “Windows CE will become Windows Embedded Compact” for the next release,” stated Olivier Bloch.

The two platforms will continue to be developed and marketed as separate products, despite sharing the Embedded label. But most importantly, the changing of the brands will not affect Microsoft's plans to continue delivering the two operating systems. “Windows CE will NOT die!” promised Bloch. “And neither will a modular version of the desktop OS (today based on XP and tomorrow based on Windows 7)."