Google Analytics: Motion Charts explained

Last month, Google Analytics was upgraded with enterprise-class features; including Advanced Segmentation, Custom Reporting, Motion Charts, and the updated UI. If your account is old, the new features may have appeared by now, for new accounts, you may still have a short wait before you see these features. Also, the updated administration interface will be available […]

Last month, Google Analytics was upgraded with enterprise-class features; including Advanced Segmentation, Custom Reporting, Motion Charts, and the updated UI. If your account is old, the new features may have appeared by now, for new accounts, you may still have a short wait before you see these features. Also, the updated administration interface will be available in all accounts soon so keep an eye out for that, and the AdSense integration and API are still in private beta.

This post explains “Motion Charts”! You've probably noticed the new  button at the top of many reports. Clicking Visualize activates Motion Charts for the report data. You can click the Play button at the bottom to see an over-time animation of your data, but you'll first probably want to experiment with your X and Y axis settings, and the color and size of the dots. You can revert back to your original report view, so don't worry about messing anything up.
So, what are Motion Charts?

Motion Charts provide a multi-dimensional, over-time analysis of the data in your report. So, if you click Visualize from the Keywords report, each dot will represent one of your keywords. If you click Visualize from the Referrals report, each dot will represent a referral. By selecting metrics to be represented on the X and Y axis and by the size and color of the dots, you plot each dot in four dimensions. Press Play or drag the slider at the bottom of the chart, and you'll see the data change over time, thereby adding Time as the fifth dimension.

Take a look at the following video - it examines each component of this feature so that you can learn how to get at-a-glance insights from the data you're seeing.

Motion Charts song;

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