Google integrates Analytics with AdSense

Google announced the integration of Google Analytics with AdSense for in-depth reports that break down AdSense performance both by page and by referring site. This new data about your user behavior, will help to improve the user experience on your site and optimize your AdSense units to increase your revenue potential. Google is gradually rolling out this functionality to publishers, and you'll see […]

Google announced the integration of Google Analytics with AdSense for in-depth reports that break down AdSense performance both by page and by referring site. This new data about your user behavior, will help to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.

Google is gradually rolling out this functionality to publishers, and you'll see an invitation link at the top of your 'Overview' and 'Advanced Reports' pages when it's been enabled for your account.

Here’re few ways to use the integrated metrics:

  • Discover untapped markets. Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.
  • Drive high-earning traffic to your site. Use the 'Referring sites' report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
  • Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site's AdSense performance over time, or by time of day.

You can learn more about the reports in the video: