SMX East: What is search spam (search engine spam)? - Video

At SMX East search marketing conference, representatives from Google, Microsoft, and Yahoo talked about spamming issues. What is search engine spam? What’s it look like? How’s it smell? And why do search engines (not to mention users) hate it? Below you can learn more about search spam, as well as reinclusion tips for each search engine. “all-in-one” video: […]

At SMX East search marketing conference, representatives from Google, Microsoft, and Yahoo talked about spamming issues. What is search engine spam? What’s it look like? How’s it smell? And why do search engines (not to mention users) hate it? Below you can learn more about search spam, as well as reinclusion tips for each search engine.

“all-in-one” video:


Three-part Series

Search Engine Spam, Part 1: Overview: What search spam is, search engine guidelines against spam and specific reinclusion tips for Microsoft’s Live Search. Presented by Nathan Buggia of Live Search. Also see these resources:

Search Engine Spam, Part 2: On-The-Page Issues: Overview of what “on page” spamming is, such as keyword stuffing, hidden text, and cloaking. It also offers specific reinclusion tips for Google. Presented by Aaron D’Souza of Google. Also see these resources:

Search Engine Spam, Part 3: Link Spam & Paid Links: Overview of issues about link spam and paid links. It also offers specific reinclusion tips for Yahoo. Presented by Sean Suchter of Yahoo. See also:

Source:→ SEL