Google shared some tip and tools to use in Google Analytics and other Google products that help you better analyze your campaign performance, optimize your web pages, and drive even more traffic to your e-commerce site during holiday traffic starting in November and peaking in early-December.

• Use the Analytics Funnel Visualization report to improve conversions
• Geo-target your AdWords campaigns through Analytics, watch this video for a step-by-step demo.
• Submit your products to Google Product Search

More info: holiday success tips