“You've got to remember, Windows has 97 percent, Mac has got 3. So, yes, what's the definition of a PC? It used to be a PC was any computer. Now what's a PC? It's a Windows computer. So, Apple may have helped slightly on that definition, in which case I'm very happy. And I think that's a campaign that again so far the initial testing and measurement says it's a campaign that really is resonating well with our audience,” Steve Ballmer noted while on a trip to Brazil at the end of the past week.