Google announced two strategic partnerships that’ll make easier for advertisers to manage their Google TV Ads media buys within their existing systems. First — For advertisers who use CoreDirect, our partnership with COREMedia Systems will allow you to view your Google TV Ads sales and response data next to your other media buys and results within CoreDirect.

Secondly, Google’s partnership with Harris Corporation will help make more inventory available to Google TV Ads advertisers, helping them expand their reach to more potential customers.

More info: Traditional Media blog