Yahoo! launches on and offline advertising campaign for Yahoo! Search

Yahoo! launched an integrated, nationwide, on and offline advertising campaign in the United States in order to get people to give Yahoo! Search a try. Soon you'll begin to see display ads like the one below running across the web. You'll also hear radio ads on many of your favorite programs. It uses the concept of […]

Yahoo! launched an integrated, nationwide, on and offline advertising campaign in the United States in order to get people to give Yahoo! Search a try. Soon you'll begin to see display ads like the one below running across the web. You'll also hear radio ads on many of your favorite programs. It uses the concept of searching the web as a jungle and that users need Yahoo's security measures to protect them from the dangerous and even wacky stuff on the web.