Landing page testing is becoming an increasingly popular part of website refinement, helping business owners stop the guesswork over what design elements, copy and calls to action work best. Google'll be promoting two excellent books on A/B and multivariate web-page testing at Emetrics DC:

• Always Be Testing, (Amazon link) by Bryan Eisenberg from FutureNow
• Landing Page Optimization, (Amazon link) by Tim Ash from SiteTuners

Bryan will be signing and giving away copies of his book after his 11am session on testing at the Google Analytics/Website Optimizer booth on Wednesday, October 22. Later in the day both Tim and Bryan will be signing and giving away their books after the 3pm panel on multivariate testing at Google’s booth. Then on Friday, October 24th, Tim Ash will be signing and giving away his book after his Landing Page Testing workshop.