Google expands AdWords Conversion Optimizer eligibility

The Conversion Optimizer uses your conversion tracking data to get you more conversions at a lower cost. It achieves this by optimizing your placement in each ad auction to avoid unprofitable clicks and get you as many profitable clicks as possible. Google has announced that the Conversion Optimizer is now available to any campaign using AdWords Conversion […]

The Conversion Optimizer uses your conversion tracking data to get you more conversions at a lower cost. It achieves this by optimizing your placement in each ad auction to avoid unprofitable clicks and get you as many profitable clicks as possible.

Google has announced that the Conversion Optimizer is now available to any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days is now eligible to use the Conversion Optimizer. Additionally, the Conversion Optimizer now delivers better performance overall.