WebTrends TagBuilder: New Online Analytics Tool

WebTrends has released a new online web analytics tool called “TagBuilder” designed with an easy-to-use online interface that lets customers quickly create standard and advanced tags to capture information specifically tailored to their web sites and business needs. The free online tool generates WebTrends data collection tags, which the company has rewritten as standardized, object-oriented JavaScript code. "WebTrends TagBuilder […]

WebTrends has released a new online web analytics tool called “TagBuilder” designed with an easy-to-use online interface that lets customers quickly create standard and advanced tags to capture information specifically tailored to their web sites and business needs. The free online tool generates WebTrends data collection tags, which the company has rewritten as standardized, object-oriented JavaScript code.

"WebTrends TagBuilder greatly simplifies one of the most arduous, error-prone tasks of web analytics," said Eric Rickson, product manager for WebTrends. "This free utility lowers the barriers to rich reporting and analysis by providing our customers with a direct way to take advantage of our innovations in data collection."

Here's what you can do with TagBuilder:

  • Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areas
  • Automate parameter mapping and the capture of information from custom META tags for detailed reporting
  • Flexibly define the site with options for single or multiple first-party cookies and the choice of single or multiple on-site domains for accurate cross-domain tracking
  • Integrate conversion tracking with WebTrends Ad Director, an automated search marketing optimization service
  • Easily create cookies compliant with the U.S. Office of Management & Budget policies for federal government web sites

WebTrends TagBuilder