Microsoft CEO Steve Ballmer talks with PC Mag Español to discuss a wide range of topics, about Vista, Windows 7, the "cool"(factor to what Steve Ballmer might be doing if Bill Gates hadn't offered him a job.

Today, Apple has much less share than that. They have about 3 percent of the market—a little less than 3 percent of the total market is Mac. We do our job right—not just Microsoft, we and our partners. I mean, because in some senses, the thing that really competes are Windows PCs against Macs. And Windows PCs come in various flavors and sizes and forms and shapes and price points. And some are good and some are less good. I mean, they're all over the map. But part of the way we have competed successfully with Apple is not just on the quality of our software versus theirs, but the variety of experiences and choice that we and our partners, hardware vendors, device driver vendors, application vendors provide. And I still think choice—choice on price, choice on capability, choice on applications—I think choice is a big deal. And if we do it right, I continue to think we'll do very, very well.

Full Interview