Microsoft announced that it has extended the beta availability of Engagement ROI, its digital advertising campaign performance reporting and optimization product based on the Engagement Mapping method, to all Atlas clients. Engagement Mapping conversion reporting is updated daily in the Atlas Media Console, giving Atlas customers a more complete view of where and how users interact with online ads across the various online touch points before a conversion or eventual sale than is offered by the “last ad” model.

“All Atlas clients now have the ability to use Engagement ROI, which provides a realistic and holistic view of how each ad exposure throughout a media campaign influenced eventual conversions or sales,” said Young-Bean Song, senior director, Atlas Institute, Microsoft Advertising. “As digital marketing campaigns grow more complex, marketers need tools such as Engagement Mapping that validate and maximize online spending beyond the ‘last ad.’”

Full PressPass