Microsoft and CNBC partners on Mobile Advertising

Microsoft and CNBC announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s U.S. mobile audience of 1.1 million unique monthly visitors. This alliance represents Microsoft’s first mobile ad syndication deal in the U.S. and is an extension of the companies’ online advertising collaboration announced last December. The Redmond company […]

Microsoft and CNBC announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s U.S. mobile audience of 1.1 million unique monthly visitors. This alliance represents Microsoft’s first mobile ad syndication deal in the U.S. and is an extension of the companies’ online advertising collaboration announced last December.

The Redmond company announced that visitors to the mobile version of CNBC.com U.S. would start seeing the first advertisements as of September 22. In total, Microsoft Mobile advertising is covering no less than 11 countries, including Australia, Belgium, France, Italy, Germany, Japan, the Netherlands, Spain, Sweden, and the UK on top of the U.S. Microsoft informed that it was prepared to offer potential advertisers two premium mobile ad placements designed to take advantage of the 1.1 million monthly audience of the mobile version of CNBC.com.

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