The social web and Google

The Internet has had an enormous impact on people's lives around the world in the ten years since Google's founding. What's going to happen in the next ten years? How will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us? We asked ten of our top experts […]

The Internet has had an enormous impact on people's lives around the world in the ten years since Google's founding. What's going to happen in the next ten years? How will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us? We asked ten of our top experts this very question, and during September (our 10th anniversary month) we are presenting their responsesJoe Kraus.

The promise of the social web is about making it easy to share the small stuff -- to make it effortless and rebuild that feeling of connectedness that comes from knowing the details. In the coming decade, the web will become as effortlessly social as chatting with your family or roommates at home is today. Social features will be embedded and around and through all variety of spaces and places on the web. The web will connect people to the small moments that in many ways matter most.

Google is chipping in on all of these fronts, listening closely to our users to make our existing products more social in useful ways, and by working with the web community on software projects like OpenSocial and OAuth to address some of the big infrastructure challenges that are best solved in the open, with the perspective of many developers and website owners represented. Fast forward ten years, and you'll feel even more at home on the web than you do today - because it will be a pretty good reflection of you.