Backlot: Web Analytics Software by Ex-Googlers' Video Platform Ooyala

Ooyala, a video technology company founded by two seasoned Google veterans, committed to providing publishers, advertisers, and content owners with syndication and monetization solutions for high quality video has launched a new analytics service called “Backlot” — a scalable video platform with detailed analytics, content syndication controls, and advanced monetization features. It delivers real-time, comprehensive viewing metrics by video, […]

Ooyala, a video technology company founded by two seasoned Google veterans, committed to providing publishers, advertisers, and content owners with syndication and monetization solutions for high quality video has launched a new analytics service called “Backlot” — a scalable video platform with detailed analytics, content syndication controls, and advanced monetization features. It delivers real-time, comprehensive viewing metrics by video, partner, and geography. Analytics gives you access to over 50 performance and behavioral reports.

Backlot Analytics will be available as a native application in Adobe AIR, and will also work in the browser. Included among the features are graphs that detail exactly when users rewind or stop watching a video. Publishers can use this data to determine when to position their ads (for example, they might find that users are far more likely to drop off if there is an ad in the first thirty seconds of a video, but that there is little impact if the ad comes after one minute). Ooyala features a drag-and-drop interface that makes such adjustments easy - users can simply drag their ads to a new place in the video timeline, and the system will immediately adapt for future plays without having to render anything.

The new version also includes support for Geo- and Domain-reporting, as well as an API allowing developers to integrate the platform into existing management systems.

Source:→ TechCrunch