YouTube HotSpots

YouTube will roll out a feature called “HotSpots” as part of YouTube Insight to let you know where viewer interest in a given video of yours picks up, or drops off: HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video. When the […]

YouTube will roll out a feature called “HotSpots” as part of YouTube Insight to let you know where viewer interest in a given video of yours picks up, or drops off:

HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video. When the graph goes up, the video is “hot,” and more viewers are watching – because there’s either less attrition or some viewers are fast-forwarding or rewinding to isolate a particular point in the video. When the graph goes down, the video is “cold” because viewers are leaving the video or skipping to another part of the content.

Source:→ AdvertisingAge | Google Blogoscoped