If you’ve downloaded and installed newly released Internet Explorer 8 Beta 2 and now looking forward to spice up your installation with social goodness? Me.dium, a self-described social software company, will be standing aside the likes of Facebook, Yahoo, and eBay for Microsoft’s newest browser launch. Me.dium’s role is essentially to, among other things, deliver a “crowd-powered” discover-share mechanism first touted at Microsoft’s MIX08 conference earlier this year.
Me.dium CEO Kimball Musk makes a fairly convincing argument to Me.dium’s utility in the browser environment, and IE8 Betas 1 and 2 by natural association. Altogether, its social search feature set allows for users to keep better apprised of the often fast-shifting Web environment, particularly with concern for breaking news and viral oddities. And bridging the crowd’s tendencies with friend-enhanced extensions really just helps better fill the proverbial picture. Granted, there is a leap or two (or more) that the user must take to fully involve him/herself in these processes, but as is the life of most any people-powered invention of good repute.
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